Marketing student with practical experience in advertising, product promotion, and market analysis. I work with data, communicate across teams, and enjoy building things that make sense.
I'm a student, but I take my work seriously — and I'm genuinely curious about the world.
I'm studying International Marketing at the University of Łódź, originally from Uzbekistan. Moving countries to study in a second language was one of the best decisions I've ever made. It forced me to adapt fast, figure things out on my own, and get comfortable starting from scratch — which turned out to be more useful than any textbook chapter.
What drives me is the process of learning something properly and then actually using it. This past year that looked like diving into SPSS to run real statistical analysis, cleaning messy datasets in Excel and turning them into something readable, and building out a full project plan — stakeholders, budget, risk register — from the ground up.
My personal goal is to never stop learning. Not as a platitude, but as something I genuinely live by. There's always a tool to get better at, a concept to understand more deeply, a gap between what I know now and what I want to know. I like that gap — it means there's always somewhere to go next.
A full project plan for a large-scale charity city run event in Łódź, Poland. Selected from four candidate projects using a numeric scoring model, then planned end-to-end: stakeholder mapping, marketing strategy, financial budgeting, risk analysis, and a monitoring system — all within a 5-month window.
Received a raw dataset and worked through the full data lifecycle: sorting, cleaning inconsistencies, and removing noise — then built clear charts and structured outputs that made the data readable and actionable. The goal was to go from messy input to something a decision-maker could actually use.
| Category | Region | Raw Value | Cleaned | Q1 Sales | Q2 Sales | Δ Growth | |
|---|---|---|---|---|---|---|---|
| 1 | Electronics | North | — | 45,200 | 45,200 | 51,800 | +14.6% |
| 2 | Clothing | South | 28,400 | 28,400 | 28,400 | 31,100 | +9.5% |
| 3 | Food & Bev | East | 67.8k | 67,800 | 67,800 | 64,200 | −5.3% |
| 4 | Electronics | West | 38,900 | 38,900 | 38,900 | 44,600 | +14.6% |
| 5 | Clothing | North | NULL | 22,300 | 22,300 | 25,700 | +15.2% |
Worked with a real dataset in SPSS — not just running the software, but understanding what the outputs actually mean. Applied statistical methods, read frequency tables and descriptive statistics properly, and produced clean, interpretable results. This was about learning a tool deeply, not just getting through an assignment.
| Value Label | Frequency | Percent | Valid % | Cumul. % | |
|---|---|---|---|---|---|
| 1 | Strongly Agree | 42 | 21.0 | 21.0 | 21.0 |
| 2 | Agree | 68 | 34.0 | 34.0 | 55.0 |
| 3 | Neutral | 55 | 27.5 | 27.5 | 82.5 |
| 4 | Disagree | 23 | 11.5 | 11.5 | 94.0 |
| 5 | Strongly Disagree | 12 | 6.0 | 6.0 | 100.0 |
N'Medov Holding is one of the major food production companies in Uzbekistan. The company operates in the food industry, produces a wide range of food products, and owns several well-known brands in the Uzbek market.
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Started as a merchandiser, visiting stores and supermarkets to monitor product placement, availability, and customer feedback. Over time, took on wider responsibilities in advertising support, market analysis, and promotional activities. Supported the team in tracking market trends and competitor activity, and collaborated with retail partners and internal teams to strengthen product visibility and sales performance.